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Our Goals, Our Beliefs, Our Principles                                                 

We have chosen to specialize within the eyecare field and to offer only exceptional materials and eye health services to our patients.  Our objective is to be recognized as the practice that anticipates your needs and exceeds your expectations.

We constantly evaluate new technology in products and services to ensure and enhance your eyesight so that you fully enjoy the world, particularly for the activities in which you participate...  We are a “lifestyle” practice in that we understand that all individuals have unique interests and that many times we can enhance your enjoyment through our assisting you in evaluating your choices.  We support your choices with a deeply instilled ethic of personal service.  Doing so allows Eye Contact to satisfy the needs and tastes of our discriminating patients and to maintain our position as the area’s premier eyecare practice.

What We Believe

Our greatest asset, and the key to our success, is our people who serve you.  We believe that each of us needs a sense of dignity, pride and satisfaction in what we do.  Because satisfying our patients depends on the united efforts of many, we are most effective when we work together cooperatively, respecting each other’s contribution and importance.

How We Behave

We demonstrate our beliefs most meaningfully in the way we treat each other and by the example we set for one another.  In all our interactions with our patients, customers, business associates and colleagues, we seek to deal with others as we would have them deal with us.

How We Succeed

Our practice features advanced technology in eyecare instrumentation and materials delivered in a highly personal setting.  We succeed when every decision is based on a clear understanding of and belief in what we do and when we couple this conviction with sound financial planning.  We expect to achieve a fair and reasonable profit to ensure the prosperity of the practice and to offer long-term benefits to our patients and employees.  You should expect to receive exceptional value in the services and products that we offer which distinguishes our offices from other eyecare practices.                                                      

Our Distinguishing Edge – The Eye Contact Experience

The Eye Contact Experience is advanced technology with a personalized touch – service evolved over three decades of our exclusive focus on vision.  No other eye care practice in the area can offer you a group of offices so well attuned to anticipating your needs and exceeding your expectations

Today, at Eye Contact, anticipating and satisfying those needs is second nature.  Our patients trust us to deliver highly comprehensive, highly personalized service that feels completely intuitive.  Consistently.  Whenever and wherever they visit us.

We constantly scour the eyecare industry for advancing technology in eye testing instrumentation and eye health evaluation.  In addition, we continually evaluate frame, spectacle lens and contact lens technology in order to provide you the most up-to-date products available anywhere.  We assist those who must correct their vision through surgical procedures, from cataracts and glaucoma procedures to laser vision corrections that must be performed by surgeons in the area.  You can trust the professional and technical staff at Eye Contact to make appropriate, timely referrals to the best surgeons for procedures outside our scope of services.

Eye Contact Experience for Improved Performance

Whether at work, home or other activities, you can count on Eye Contact staff of professionals to make sure you will perform your best visually.  By offering services that evaluate your eye health and visual performance in combination with recommendations for specific materials based upon your lifestyle, you can count on Eye Contact to assist you in reaching your performance goals.

Awards and Accolades

Brava Magazine readers chose Eye Contact to be among the top three optical retailers and eyecare clinics in the Madison area two years in a row.  Marchon, a maker of Flexon frames, chose Eye Contact as a leader in the eyecare profession for our product selection and service.  Contact Lens Manufacturer, Vistakon, points out that Eye Contact doctors have demonstrated successful bifocal contact fitting expertise.  In addition, our doctors have received numerous awards over the years as highlighted in the individual biographies.

See "Our Frame Collections"